Liam Cronin studied business and graduated with a Master of Arts degree from Trinity College Dublin.
After working for Hapag-Lloyd and Unilever he joined Beiersdorf’s medical division. There, he took the classical Marketing/Sales career path during which he spent three years in Portugal responsible for the medical business and five years in Austria / Central Eastern Europe. In between he was responsible in Hamburg for new product development and the global expansion of Beiersdorf’s Personal Healthcare Portfolio.
Over the years Liam has acquired extensive experience in managing new businesses, medical devices, Distributors and Pharmacy Distribution. He reported to the Beiersdorf Board for the BSN medical Joint Venture project and the establishment of Nivea India Private Ltd.
Liam’s drive to achieve results is complemented by his diplomatic style and effective negotiation skills.