MAdTech
Modern marketing is powered by technology – but too often, it’s also burdened by it. CRMs, CDPs, DMPs, ad platforms, analytics, consent management… the list grows fast. At Pragmaticians, we help you cut through the noise, align your tech stack to your goals, and get every tool working together to deliver measurable results.
Our approach covers the full lifecycle – strategy, selection, and hands-on deployment:
Assess and simplify – We audit your current stack across CRM, marketing automation, analytics, CDP/DMP, and adtech to find gaps, overlaps, and opportunities.
Design with purpose – From campaign orchestration to real-time personalisation, we design solutions that balance creativity, compliance, and operational efficiency.
Deploy and integrate – We handle practical implementation – whether it’s setting up a customer data platform, enabling Google Consent Mode, or connecting adtech platforms to your first-party data – ensuring campaigns can run seamlessly and measurably.
We can help you deploy and connect technologies like:
Marketing automation and orchestration – HubSpot, Salesforce Marketing Cloud, Marketo
Customer and audience data management – CDPs, DMPs, and identity resolution tools
Advertising platforms and measurement – Google Ads, Meta, LinkedIn, programmatic DSPs
Analytics and attribution – Power BI, GA4, Looker, multi-touch attribution models
Consent and compliance – CMPs like Didomi or OneTrust, aligned to GDPR and global privacy standards
The result is a marketing and advertising stack that actually works together, supports your team, and is built to scale without becoming a tangle of licences and unconnected data silos.
With Pragmaticians, marketing tech isn’t just software – it’s the engine that drives smarter campaigns, better measurement, and more confident growth.